SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conduct tasks related to marketing, market research and promotions 
SAQA US ID UNIT STANDARD TITLE
335839  Conduct tasks related to marketing, market research and promotions 
ORIGINATOR
Task Team - Public Relations 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
115409  Assist with tasks related to marketing, market research and promotions  Level 4  NQF Level 04  Complete 
115410  Perform support duties related to various types of PR events  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for learners within the public relations or marketing sub-field who work or wish to work in a public relations or marketing office, section or department. This Unit Standard meets the needs of the sub-field and of the society by providing competent public relations or marketing assistants who, by assisting in the marketing activities, contributes to the public relations or marketing effort of the organisation.

The learner successfully completing this Unit Standard will gain essential knowledge of and practical exposure to the various functions related to public relations and marketing, create a research tool to determine market attitude and provide support, both practically and administratively to promotional efforts.

Learners credited with this unit standard will be able to:
  • Demonstrate an understanding of the relationship between public relations and marketing.
  • Assist in determining market attitude.
  • Examine the effectiveness of promotions.
  • Perform administrative and support activities for a promotion. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner has the following knowledge and skills:
  • Communication at NQF Level 3. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of the relationship between public relations and marketing. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An explanation is given of the public relations function in an organisation. 

    ASSESSMENT CRITERION 2 
    An explanation is given of the marketing function in an organisation. 

    ASSESSMENT CRITERION 3 
    A comparison is made between the public relations and marketing functions. 

    ASSESSMENT CRITERION 4 
    An explanation is given of the ways in which public relations, communication and marketing integrate in support of strategic intent. 

    SPECIFIC OUTCOME 2 
    Assist in determining market attitude. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An explanation is given of ways in which market attitudes can be measured. 

    ASSESSMENT CRITERION 2 
    A research tool is compiled to determine market attitude. 

    ASSESSMENT CRITERION 3 
    The recorded results of the research are summarised for analysis. 

    SPECIFIC OUTCOME 3 
    Examine the effectiveness of promotions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    An explanation is given of the objectives and elements of an effective promotion. 

    ASSESSMENT CRITERION 2 
    The target groups for a promotion are identified in terms of their relevance. 

    ASSESSMENT CRITERION 3 
    The media used to reach each target group is assessed to determine relevance and effectiveness. 

    SPECIFIC OUTCOME 4 
    Perform administrative and support activities for a promotion. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A description is given of the methods and activities involved in promoting a product/service/organisation. 

    ASSESSMENT CRITERION 2 
    The appropriate activities for a promotion are selected with reasons why they are most suited. 

    ASSESSMENT CRITERION 3 
    Administrative functions are carried out which support a promotion in accordance with organisational requirements. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • The public relations and marketing environments.
  • Target markets. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying and solving problems in which responses display that responsible decisions using critical and creative thinking have been made when:
  • Assisting in determining market attitude.
  • Examining the effectiveness of promotions.
  • Performing administrative and support activities for a promotion. 

  • UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation, and community during:
  • The determining of market attitude.
  • The examination of the effectiveness of promotions.
  • The performing of administrative and support activities for a promotion. 

  • UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively when:
  • Assisting in determining market attitude.
  • Examining the effectiveness of promotions.
  • Performing administrative and support activities for a promotion. 

  • UNIT STANDARD CCFO COLLECTING 
    Collecting, analysing, organising and critically evaluating information to better understand and explain:
  • The relationship between public relations and marketing. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion when:
  • Assisting in determining market attitude.
  • Examining the effectiveness of promotions.
  • Performing administrative and support activities for a promotion. 

  • UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others when:
  • Assisting in determining market attitude.
  • Examining the effectiveness of promotions.
  • Performing administrative and support activities for a promotion. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standards replaces unit standard:
  • 115409, "Assist with tasks related to marketing, market research and promotions", Level 4, 6 credits.
  • 115410, "Perform support duties related to various types of PR events", Level 4, 8 credits. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.