SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Implement sales and marketing strategies 
SAQA US ID UNIT STANDARD TITLE
115845  Implement sales and marketing strategies 
ORIGINATOR
SGB Hiring Services 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Cleaning, Domestic, Hiring, Property and Rescue Services 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard is able to interpret and implement a sales and marketing strategy, monitor the progress and implement corrective measures during the sales and marketing activities

The qualifying learner is capable of:
  • Interpreting a sales or marketing strategy
  • Implementing the sales or marketing strategy
  • Monitoring the sales or marketing strategy 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in numeracy and literacy at NQF level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • Promotional material include but is not limited to: banners, flyers, posters, etc.
  • Promotional problems include but are not limited to: no customers, prices and lack of product. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Interpret a sales or marketing strategy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sales or marketing strategy is obtained and read to familiarise themselves with the content and its objectives. 

    ASSESSMENT CRITERION 2 
    Sales or marketing strategy is analysed and questions are asked to clarify areas on non understanding. 

    ASSESSMENT CRITERION 3 
    Implementation plan is developed in line with objectives and tasks as listed in the sales or marketing strategy. 

    SPECIFIC OUTCOME 2 
    Implement a sales or marketing strategy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Merchandise required for the sales or marketing strategy is determined and obtained from approved suppliers or stores. 

    ASSESSMENT CRITERION 2 
    Promotional material requirements are identified from the strategy and obtained within the required time frame. 

    ASSESSMENT CRITERION 3 
    Promotion is implemented according to strategy and own developed implementation plans. 

    ASSESSMENT CRITERION 4 
    Personnel are updated and trained on implementation of the promotion according to the initial strategy. 

    ASSESSMENT CRITERION 5 
    Promotional material is obtained and set up in line with initial strategy. 

    SPECIFIC OUTCOME 3 
    Monitor the sales or marketing strategy. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Merchandise quantity is constantly checked to meet promotion duration and expected sales. 

    ASSESSMENT CRITERION 2 
    Promotional problems are identified and corrective action implemented in line with company guidelines. 

    ASSESSMENT CRITERION 3 
    Promotional sales are monitored against target and corrective action implemented in line with objectives. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • An understanding of sales and marketing strategies
  • An understanding of promotional techniques 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve promotional problems when merchandise runs out. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when running a promotion. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities when implementing and monitoring a promotion. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information when interpreting a sales or marketing strategy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when planning and implementing a sales or marketing strategy. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to develop promotional material. 

    UNIT STANDARD CCFO CONTRIBUTING 
    In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of reflecting on and exploring a variety of strategies to learn more effectively. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  63669   Further Education and Training Certificate: Fitness  Level 4  NQF Level 04  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Elective  79626   Further Education and Training Certificate: Commercial Property and Facilities Management  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  48889   Further Education and Training Certificate: Hiring Operations  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.