SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Assist with the implementation of corporate identity and corporate image programmes

SAQA US ID	UNIT STANDARD TITLE
115415	Assist with the implementation of corporate identity and corporate image programmes
ORIGINATOR
SGB Public Relations Management and Practices
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Public Relations
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	5
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2007-07-17	2009-09-09	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2010-09-09		2013-09-09

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
335838	Demonstrate an understanding of corporate identity	Level 4	NQF Level 04	4

PURPOSE OF THE UNIT STANDARD

This Unit Standard is intended for all those who assist with the implementation of a corporate identity programme in an organisation.

The qualifying learner is capable of:

Giving reasons for implementing a corporate identity programme

Assisting in implementing a corporate identity programme

Explaining the factors that affect corporate image

Using corporate identity materials

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

It is assumed that learners are competent in Communication at NQF level 3 or equivalent.

UNIT STANDARD RANGE

N/A

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Give reasons for implementing a corporate identity programme.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The difference between corporate image and corporate identity is explained with examples.

ASSESSMENT CRITERION 2

The importance of corporate branding in an organisation is clarified using examples of good branding.

SPECIFIC OUTCOME 2

Assist in implementing a corporate identity programme.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Image surveys of a particular organisation are done under supervision.

ASSESSMENT CRITERION 2

The elements that go to make up a corporate identity programme are identified with examples of each.

ASSESSMENT CRITERION 3

Assistance is given in the preparation of corporate advertisements for a specific organisation.

SPECIFIC OUTCOME 3

Explain the factors that affect corporate image.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The factors that affect corporate image are identified and explained with examples.

ASSESSMENT CRITERION 2

Ways in which the staff can help improve corporate image are identified for a particular organisation highlighting good and bad practices.

ASSESSMENT CRITERION 3

An action plan to eliminate practices which have a negative effect on corporate image is drawn up for staff.

SPECIFIC OUTCOME 4

Use corporate identity materials.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

A list of all possible corporate identity materials is compiled together with examples of each from a particular organisation.

ASSESSMENT CRITERION 2

Corporate identity materials that are not made use of by an organisation are listed together with reasons for their absence.

ASSESSMENT CRITERION 3

Suggestions are made as to how unused corporate identity materials can be developed for an organisation.

ASSESSMENT CRITERION 4

Corporate identity materials are consistently and correctly used at all times.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Assessors must be registered as an Assessor with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.

Training providers must be accredited by the relevant ETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Corporate identity materials

Corporate image and corporate identity

Factors that influence corporate image

Knowledge of the ways in which a corporate image programme can be implemented

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO COLLECTING

Collect, analyse, organize and critically evaluate information when evaluating information and assessing its relevance to the development of the corporate image.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when looking at corporate image and identity and recommending ways to improve them.

UNIT STANDARD ASSESSOR CRITERIA

N/A

UNIT STANDARD NOTES

This unit standard has been replaced by unit standard 335838, which is "Demonstrate an understanding of corporate identity", Level 4, 4 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	48875	Further Education and Training Certificate: Public Relations Practice	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2009-09-09	Was SERVICES until Last Date for Achievement

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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