SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Analyse the fundraising strategies of a successful non-profit organisation

SAQA US ID	UNIT STANDARD TITLE
115215	Analyse the fundraising strategies of a successful non-profit organisation
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	7
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This Unit Standard is for learners involved in fundraising. In particular, this Unit Standard will enable the learner to:

Determine the nature of the organisation

Analyse the fundraising strategy of the organisation

Determine what role is played in strategy design and implementation by organisation members

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

It is assumed that learners are competent in Communication at NQF Level 3.

UNIT STANDARD RANGE

N/A

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Determine the nature of the organisation.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The key function of the organisation is determined so as to be able to understand its finance needs and the people it serves.

ASSESSMENT CRITERION 2

The type of people and organisations that are likely to support the organisation are determined using data available from the organisation.

ASSESSMENT CRITERION 3

Other organisations operating in the same field are identified to determine who else might be seeking funding from the same target audience.

SPECIFIC OUTCOME 2

Analyse the fundraising strategy of the organisation.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The fundraising strategies that have been used by the organisation over the past three years are analysed and the type of activity and their frequency of use listed in tabular form.

ASSESSMENT CRITERION 2

The target audience (individuals) for each of the fundraising activities is determined in terms of their socio-economic group, age group, sex, language and income group.

ASSESSMENT CRITERION 3

The target audience (companies) for each of the fundraising activities is determined in terms of the business sector in which they operate, their turnover and staff size.

ASSESSMENT CRITERION 4

The degree to which each category of individual and organisation has supported the fundraising ventures is determined so as to aid decisions regarding future target audiences.

ASSESSMENT CRITERION 5

Changes in the strategies over the three year period are pinpointed and the possible reasons for the changes are proposed in a written summary.

SPECIFIC OUTCOME 3

Determine what role is played in strategy design and implementation by organisation members.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The role played by organisation staff members and management members in drawing up the strategy is determined through interviews with members of the organisation and presented in the form of a written report.

ASSESSMENT CRITERION 2

The role played by staff members in implementing the strategy is determined through interviews with staff members and presented in the form of a written report.

ASSESSMENT CRITERION 3

The way in which amendments to the strategy are made is determined through interviews with staff members and presented in the form of a written report

ASSESSMENT CRITERION 4

The authority that the facilitator/coordinator of a fundraising venture has to make changes to the venture is investigated and a written report submitted detailing the effect of such authority being delegated.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Assessment of this Unit Standard should be contextual and practical.

Assessors must be registered as an assessor with the relevant ETQA, or an ETQA that represents the sector in which the learner is employed and which has a Memorandum of Understanding with the relevant ETQA.

Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.

Assessment should include both formative and summative assessment.

Training providers must be accredited by the relevant ETQA or with an ETQA that has a Memorandum of Understanding with the relevant ETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Types of Non-Profit organisations in South Africa

The nature of a strategy and strategic planning

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO WORKING

Work effectively with others as a member of a team, group organisation, community when interviewing staff members about their roles in the fundraising strategy.

UNIT STANDARD CCFO ORGANISING

Organise and manage oneself and one's activities responsibly and effectively when gathering information about the strategy of the organisation and writing the required reports

UNIT STANDARD CCFO COLLECTING

Critically collecting, evaluating and analyzing information when analyzing the fundraising strategy and determining the target audiences and the degree to which each has supported the fundraising ventures, determining what activities were chosen to implement the strategy and identifying the role of members in determining, implementing and amending the strategy

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematical and/or language skills in the modes of oral and/or written presentation when writing the required reports following interviews with staff members.

UNIT STANDARD CCFO DEMONSTRATING

Demonstrate an understanding of the world as a set of related systems by recognizing that problem-solving contexts do not exist in isolation when realizing that some fundraising ventures appeal more to one set of individuals or organisations than others.

UNIT STANDARD ASSESSOR CRITERIA

N/A

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

N/A

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	48854	Further Education and Training Certificate: Fundraising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

NONE