SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Identify products needed to communicate government information

SAQA US ID	UNIT STANDARD TITLE
114987	Identify products needed to communicate government information
ORIGINATOR
SGB Government Communication and Information Stms
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 04 - Communication Studies and Language			Communication Studies
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 5	Level TBA: Pre-2009 was L5	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2024-06-30		2027-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is for people who have responsibility for identifying communication needs of government so as to contribute to the development of information products.

Persons credited with this unit standard are able to:

Describe communication situations,

Identify and recommend communication products, and

Prepare a brief for the development of communication products

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

The credit calculation is based on the assumption that learners are already competent in the following areas of learning when starting to learn towards this unit standard:

Communications, language or journalism at a minimum of NQF Level 4

Basic computer and word processing skills

UNIT STANDARD RANGE

The term "information products" in this unit standard includes but is not limited to print, electronic and digital information products such as brochures and pamphlets, posters, radio programmes, videos and digital information products such as websites.

Candidates should be able to identify information products across the following range:

Print - such as journals, magazines, posters, banners

Electronic - such as website, internet, intranet

Audio visual - such as video

Broadcast - radio, television

Interactive - community forums, meetings (including use of video)

Other - T-shirts, caps, bill boards, taxis

Candidates assessed against this unit standard do not have responsibility for the development of a communication plan, but they may be involved in developing the plan through various inputs. They should at least have a grasp of the situation, the environment and elements of a communication strategy. Candidates will be given a need, a strategic framework, target audience, communication objectives, challenges, and the essential message to be communicated

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Describe communication situations.

OUTCOME RANGE

From a given communication brief and strategy

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Descriptions of the communication objectives and information to be communicated are in line with given communication briefs and strategy.

ASSESSMENT CRITERION 2

The target market and environment are described in terms of prevailing demographics, prevalent languages, their access to communication and the socio-economic environment.

ASSESSMENT CRITERION 3

Descriptions are provided of communication opportunities and challenges.

ASSESSMENT CRITERION 4

Situations are described in sufficient detail to facilitate the identification and selection of information products appropriate to the communication objectives and target market.

SPECIFIC OUTCOME 2

Identify and recommend communication products.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

Products identified are suitable for achieving the communication objectives.

ASSESSMENT CRITERION 2

Products identified are appropriate to the information to be communicated and the target market.

ASSESSMENT CRITERION 3

Communication products identified meet budgetary requirements in accordance with the given brief.

ASSESSMENT CRITERION 4

Products identified promote the image of government positively and are in line with government communication strategy, policies and regulations.

ASSESSMENT CRITERION 5

Recommendations provide justification for the selection of communication products in terms of the given communication objectives, target market, information and budgets.

SPECIFIC OUTCOME 3

Prepare a brief for the development of communication products.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

The brief provides sufficient detail for the effective development of the communication products.

ASSESSMENT CRITERION RANGE

Communication objectives, context, target market, challenges, opportunities, costing, nature of the product/s, and means of communicating

ASSESSMENT CRITERION 2

The brief meets departmental format requirements.

ASSESSMENT CRITERION 3

The brief observes relevant departmental protocols.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers of learning towards this unit standard will need to meet the accreditation requirements of the appropriate ETQA.

Moderation Option: The moderation requirements of the appropriate ETQA must be met in order to award credit to learners for this unit standard.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

Government communication strategies, policies and regulations

Mechanisms and products for communicating

UNIT STANDARD DEVELOPMENTAL OUTCOME

N/A

UNIT STANDARD LINKAGES

N/A

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems: This will be particularly evident when identifying government information requirements and providing and following-up on solutions

UNIT STANDARD CCFO WORKING

Work effectively with others and in team: This is mainly addressed when identifying communication needs and products

UNIT STANDARD CCFO ORGANISING

Organise and manage oneself and one's activities responsibly and effectively - This outcome is integral to the entire standard.

UNIT STANDARD CCFO COLLECTING

Collect, analyse, organise and critically evaluate information: The ability to gather and work with information is a key aspect of providing information solutions.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively using visual, mathematical and/or language skills: This is addressed throughout the standard.

UNIT STANDARD ASSESSOR CRITERIA

Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, then focus assessment around each specific outcome, or groups of specific outcomes.

Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the candidate is able to perform in the real situation.

Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.

The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.

The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the candidate can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.

All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

UNIT STANDARD NOTES

Definition of Terms:
Terms have been clarified as far as possible through the use of range statements

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	50583	National Certificate: Public Service Communication	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	PSETA

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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