All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: |
Develop, maintain and monitor media relations to communicate government information |
SAQA US ID | UNIT STANDARD TITLE | |||
114481 | Develop, maintain and monitor media relations to communicate government information | |||
ORIGINATOR | ||||
SGB Government Communication and Information Stms | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | ||||
- | ||||
FIELD | SUBFIELD | |||
Field 04 - Communication Studies and Language | Communication Studies | |||
ABET BAND | UNIT STANDARD TYPE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS |
Undefined | Regular | Level 5 | Level TBA: Pre-2009 was L5 | 5 |
REGISTRATION STATUS | REGISTRATION START DATE | REGISTRATION END DATE | SAQA DECISION NUMBER | |
Passed the End Date - Status was "Reregistered" |
2018-07-01 | 2023-06-30 | SAQA 06120/18 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2024-06-30 | 2027-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This unit standard does not replace any other unit standard and is not replaced by any other unit standard. |
PURPOSE OF THE UNIT STANDARD |
This unit standard is for people who have or seek responsibility for government communications programmes and need to develop and maintain working relationships with media organisations and representatives.
Persons credited with this unit standard are able to: |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
The credit calculation is based on the assumption that learners are already competent in the following areas of learning when starting to learn towards this unit standard:
|
UNIT STANDARD RANGE |
The following scope and context applies to the whole unit standard:
The term "media" in this unit standard refers to press, radio, television, film and magazines, and encompasses print, graphic, electronic, computer, and telecommunications, in the following contexts: public, private and community. Specific range statements are provided in the body of the unit standard where they apply to particular specific outcomes or assessment criteria. |
Specific Outcomes and Assessment Criteria: |
SPECIFIC OUTCOME 1 |
Profile the media. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Media organisations relevant to government communications are identified and classified in terms of type of medium, political alignments where applicable and ownership. |
ASSESSMENT CRITERION 2 |
2. Media organisations relevant to government communications are identified and classified in terms of their performance, exposure, public standing and track record. |
ASSESSMENT CRITERION 3 |
3. Media operational culture is outlined in terms of the potential impact on government communication and the promotion of a positive image. |
ASSESSMENT CRITERION 4 |
4. Individuals within media organisations are identified and classified according to niche area, quality of work, relationships with the government and accessibility. |
ASSESSMENT CRITERION 5 |
5. Media timelines are identified. |
ASSESSMENT CRITERION RANGE |
This includes details of operating hours, deadlines, pressure times, quiet periods, lead times. |
ASSESSMENT CRITERION 6 |
6. Priority relationships are identified. |
SPECIFIC OUTCOME 2 |
Develop and maintain media relationships. |
OUTCOME RANGE |
to include situations where media may be hostile. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Relationships with media organisations and individuals are open and contact is established easily. |
ASSESSMENT CRITERION 2 |
2. Cooperation levels with media make it possible to use the media for government communication. The take-up and regularity of reporting appearances is sufficient to maintain government communications through the media. |
ASSESSMENT CRITERION 3 |
3. Opportunities are created to expand and follow-up on stories and events. |
ASSESSMENT CRITERION 4 |
4. Media queries are responded to timeously and in a way that promotes the image of government. |
ASSESSMENT CRITERION 5 |
5. Media is alerted timeously concerning media events, breaking and other news. |
ASSESSMENT CRITERION 6 |
6. Hostile situations are dealt with in a manner that promotes constructive engagement. |
ASSESSMENT CRITERION 7 |
7. Relationships are developed in a manner that establishes trust and promotes a productive working relationship between government and media. |
SPECIFIC OUTCOME 3 |
Monitor media relationships. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Monitoring activities are regular and consistent. |
ASSESSMENT CRITERION 2 |
2. Monitoring activities are sufficient to provide information on the nature and quality of media relations, including successes, failures, challenges and difficulties. |
ASSESSMENT CRITERION 3 |
3. Records of the nature and quality of media relationships are understandable, reveal trends and allow for further analysis. |
ASSESSMENT CRITERION 4 |
4. Monitoring activities and records facilitate the maintenance of media relationship profiles and help provide recommendations for future engagements with the media. |
UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS |
Providers of learning towards this unit standard will need to meet the accreditation requirements of the appropriate ETQA.
Moderation Option: The moderation requirements of the appropriate ETQA must be met in order to award credit to learners for this unit standard. |
UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE |
UNIT STANDARD DEVELOPMENTAL OUTCOME |
N/A |
UNIT STANDARD LINKAGES |
N/A |
Critical Cross-field Outcomes (CCFO): |
UNIT STANDARD CCFO IDENTIFYING |
Identify and solve problems: this will happen primarily when determining the nature and quality of media relationships, including the identification of problem relationships. |
UNIT STANDARD CCFO WORKING |
Work effectively with others and in team: Interacting with the media; maintaining good relations with the media. |
UNIT STANDARD CCFO ORGANISING |
Organise and manage oneself and one`s activities responsibly and effectively: Ensuring contact lists are updated; planning to interact with media; responding on time to negative messages. |
UNIT STANDARD CCFO COLLECTING |
Collect, analyse, organise and critically evaluate information: Identifying and monitoring media ownership; monitoring nature of relationships. |
UNIT STANDARD CCFO COMMUNICATING |
Communicate effectively using visual, mathematical and/or language skills: Interacting with the media; reporting on nature and quality of media relationships. |
UNIT STANDARD CCFO CONTRIBUTING |
Understand the world as a set of inter-related parts of a system: Understanding the impact of communications on a variety of audiences; understanding the relationship dynamics between media, government and public sector. |
UNIT STANDARD ASSESSOR CRITERIA |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. |
UNIT STANDARD NOTES |
Definition of Terms:
Terms have been clarified as far as possible through the use of range statements. |
QUALIFICATIONS UTILISING THIS UNIT STANDARD: |
ID | QUALIFICATION TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | STATUS | END DATE | PRIMARY OR DELEGATED QA FUNCTIONARY | |
Core | 50583 | National Certificate: Public Service Communication | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | PSETA |
Elective | 58978 | National Certificate: Journalism | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | MICTS |
Elective | 49123 | National Certificate: Journalism | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Registered" |
2007-10-18 | Was MICTS until Last Date for Achievement |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | ATTI Nelspruit Pty Ltd |
2. | Frayintermedia Cc |
3. | HILLCROSS BUSINESS SCHOOL (PTY |
4. | Jeppe College of Commerce and |
5. | Kundani Trading |
6. | MBOWA COLLEGE PTY LTD |
7. | Musengavhadzimu Media |
8. | Posh Multimedia |
9. | Pretoria Technical College |
10. | Together Lifestyle Resort Pty Ltd |
11. | TSP COLLEGE |
12. | Varsity Institute of Science & Technology (Pty)Ltd |
13. | VUTHLARI MARKETING CONSULTING |
14. | Whitestone College |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |