SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A.S.A.P Training and Consulting 
    2. A4 Consultancy CC 
    3. Africa Institute For Public Administration 
    4. African Divas 
    5. Alpharide 
    6. Amabamba Recruitment 
    7. Amangile Academy (Pty) Ltd 
    8. AVAX SA 481 CC. T/A Mandisa Development Services 
    9. AVC Corporate Advisory Services (PTY) LTD. 
    10. Avenida (Pty) Ltd 
    11. Bakgatla Municipal Solutions 
    12. Bantubanye Skills 
    13. Bavelile Consultants and Training 
    14. Belgravia Institute of Mangement (PTY) LTD 
    15. Bettes - Types Trading and Projects 
    16. Black Thari Trading Enterprise 
    17. BMST Consulting 
    18. Boikgalaletso Skills Development 
    19. Boikgantsho Consulting & Events 
    20. Boni Africa Events & Development 
    21. Bright Storm Projects 
    22. Brilliant Affairs 
    23. C Madumo Projects cc 
    24. Central Bridge Trading 109 
    25. Chuene Bosa Bosele Trading & Enterprise (PTY) LTD. 
    26. Continuing Education Programme 
    27. Corporate Safety Training Academy PTY Ltd 
    28. D T M CONSULTING CC 
    29. Daily Double Traiding 281 
    30. Danearl (PTY) LTD 
    31. Development Bank of Southern Africa (DBSA) 
    32. DialNx Consultants 
    33. Ditirelo Skills Development Services 
    34. Ditlou Solutions 
    35. Eastern Rose Enterprise 
    36. Edutraining Business College 
    37. Elective Training Institute Enterprise CC 
    38. Empirical Training Agency (PTY) Ltd 
    39. Envirogreen 
    40. Esehlula Bashuki 
    41. Ethembeni Multi Service Enterprise (Pty) Ltd 
    42. Express Model 405 
    43. Faith First Trading 
    44. Gauteng Association Of Local Authorities 
    45. Giamanje TVET College 
    46. Giggs Creations 
    47. Glentech Innovative Design Concepts 
    48. Glere Skills and Consultants 
    49. Global Care Trading 100 CC 
    50. Gogone S Trading & Projects 
    51. Gugulethu Management & Training Consultancy 
    52. Hadima Training Academy 
    53. Hanyeleni Business Enterprise 
    54. Hercuscope 
    55. Hlombe and Associates 
    56. Ikwanda Customs Consultants CC 
    57. Iliso Investment holdings (Pty) Ltd 
    58. Inkcubeko YakwaNtu Trading 
    59. Innova8 Solutions 
    60. Institute of Cooperatives and Community Economic Development 
    61. INTERMASIKO CC 
    62. IQ Skills Academy (PTY) LTD. 
    63. Iziko Capacity Building CC. 
    64. Jabukile Consultancy 
    65. JIT Projects 
    66. Jobafrik Consulting 
    67. Johsie Enertprise 
    68. Josmap Training Institute 
    69. Jucamo Shelf 4 CC. 
    70. Kernel Management and Consulting (PTY) LTD. 
    71. Keydimensions Risk Solutions 
    72. Kgotla Trading Enterprise 
    73. Khumo Project Management Services 
    74. Kia Chuma 
    75. KPH Enterprises 
    76. KPK Training Solutions 
    77. KZN Tourism Training 
    78. Lelethu Training (Pty) Ltd 
    79. Lesias Educational Services 
    80. Letsete Behub 
    81. Lewerb Holdings (PTY) Ltd 
    82. Life Long ABET Consulting 
    83. Lilihle Trading and Projects 
    84. Lilithalethu Holdings 
    85. Limpopo LED Resource Centre 
    86. Livhus Consulting Service 
    87. Local Government Management Academy 
    88. Londimvelo Consultants 
    89. Lunga 99 Trading Enterprise 
    90. Lwazi Community Facilitator 
    91. M.I.C. Training and Development 
    92. Mabuya Amahle Trading 
    93. Madingoane and Family Construction 
    94. Mafusega Projects 
    95. Mahayi HRD Services cc 
    96. Makhuba Development Projects CC 
    97. Makoti Skills Development Solutions 
    98. Makwenzeke Grass and Cleaners CC. 
    99. Mancosa (PTY) LTD T/A Management College of Southern Africa 
    100. MANCOSA Pty (Ltd) 
    101. Mathye and Ditlou Dynasty Corporate 
    102. Matsila Holdings 
    103. Mbokazi & Mkhize 
    104. Mc Intosh Xaba and Associates (MXA) 
    105. Mgwezane Training and Events Management CC. 
    106. Miczo's Enterprise 
    107. Mimoisa Business Solutions CC 
    108. Misol Projects cc 
    109. MJ Mafunisa Consulting (PTY) LTD 
    110. Mmanape Management Solutions 
    111. MML Consulting CC. 
    112. Mod-Mosh Projects and Consulting (PTY) LTD 
    113. Mohlaje Solutions (Pty) Ltd 
    114. Morena Empire Investment 
    115. Mortarboard Training Solutions 
    116. Mosako Wa Kitso 
    117. MUHANGWENE DEVELOPMENT ENTERPRISE 
    118. Multi-Skills Training & Development Institute (Pty) Ltd 
    119. Multiple Productive Management Solutions 
    120. National Peace Accord Trust 
    121. Ndrendre Building & General Services 
    122. NEBSA MANAGEMENT SERVICES CC 
    123. NEDTEX73 
    124. Nemalale Eagles Consultancy CC 
    125. Neopeo Trading & Projects 
    126. Nhlahle Development Agency 
    127. Ntsu Trading 559 CC. 
    128. Omithombo Management Academy 
    129. Outeniqua Leadership Institute 
    130. Pachedu Skills Solutions 
    131. Pandelani Investment Holdings (PTY) LTD. 
    132. PAUL ALLEN DEVELOPMENT PTY LTD 
    133. Pebetse Training and Consulting 
    134. PFIM Trading (Pty) Ltd 
    135. Philani Solutions 
    136. Phoebelle (Pty) LTD 
    137. Pioneer Business Consulting 
    138. PM Skills House 
    139. PMA Holdings (PTY ) LTD. 
    140. Power Rush Trading 170 CC. 
    141. Powergate Trading 1040 
    142. Powernexus 
    143. Princetop Corporative Training (Pty) Ltd 
    144. Progressive School of Business and Engineering (Pty) 
    145. PTDEV (Pty) Ltd 
    146. Qeto Business Consulting 
    147. Reflections Development Institute 
    148. Regent Business School (Pty) Ltd t/a Regent Business School 
    149. RME Projects 
    150. Sabela Trading and Projects CC. 
    151. Samukela Injabulo 
    152. Sebenzisanane Human Capital 
    153. Sebobatho Project Management 
    154. Senelo Trading CC 
    155. Shandu Technical Services 
    156. Shemeshe TM 
    157. Silalele Consulting CC. 
    158. Sisezwa Business Enterprise 
    159. Sisodwa Investment Enterprise 
    160. Siyakhula Trust ETD Institute Pty Ltd 
    161. Siza Nesu Training and Consultants 
    162. Social Capital Group 
    163. Soni Investment 
    164. South African Institute of Learning (SAIL) 
    165. South African ABET Development Agency SAADA 
    166. South African Governance and Business College 
    167. SWARANANG MANAGEMENT CONSULTING CC 
    168. Tachfin Holdings 
    169. Talent Centre Training 
    170. Tasc Business Consulting and Training 
    171. Tau and Tau Training Enterprises Pty Ltd 
    172. Tavo Investment 
    173. TCNS Resources (PTY) Ltd 
    174. TEE ZET Group 
    175. TGH Traders 
    176. The Chosen Consulting Services 
    177. Thebu Financial & Management Services 
    178. Thekwini College 
    179. Thepa Trading 511 
    180. Thinking Mind Trading 
    181. Thubelihle Graduate Institute 
    182. Tlaletso Consultants 
    183. Tlotlangthuto Training & Consulting 
    184. Tloumogale Business Development & Consulting 
    185. Trade Avail 172 CC. 
    186. Tradesman Consulting and Training Solutions 
    187. Training at Work (Pty) Ltd 
    188. Transafric Consulting Pty Ltd 
    189. Tru-ThoughtsTrading and Projects 
    190. Tshamutengo General Dealers CC. 
    191. Tshelopele Development Institution 
    192. Tshepo Hope Consulting 
    193. Tswelopele Rural Development Network 
    194. Tummo Development Enterprise 
    195. Twin Peak Technologies 
    196. TWS Business Development Solutions 
    197. Tytons (Pty) LTD 
    198. Umlando Projects Pty LTD 
    199. Umqondo Consultancy 
    200. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    201. University of Venda 
    202. Vantage Training 
    203. Victorompie Enterprises CC. 
    204. Vumilia Africa Group 
    205. Vuyelwa SL Trading and Projects (Pty) LTD 
    206. Wag Consulting 
    207. World Pace Development and Training Institute 
    208. Ya Hina Management Consulting and projects 
    209. Zerben Management Solutions 
    210. ZMG CONSULTING 
    211. ZwelixolileTrading Enterprise 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.