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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Adhere to professional conduct and business ethics in a Public Relations and Communication environment 
SAQA US ID UNIT STANDARD TITLE
110296  Adhere to professional conduct and business ethics in a Public Relations and Communication environment 
ORIGINATOR
SGB Public Relations Management and Practices 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Relations 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2007-07-17  2009-09-09  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2010-09-09   2013-09-09  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
335835  Adhere to professional conduct and business ethics  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for all people working in Public Relations or persons who fulfil a Public Relations function in some form or another in any commercial or non-commercial organisation and so have contact with outside clients.

The person credited with this Unit Standard will be able to:
  • Use business protocol correctly
  • Behave in a professional manner
  • Understand the role of business ethics
  • Identify and describe the role of professional bodies and/or associations or regulatory authorities in the Public Relations field. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners will be competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
    Codes of Conduct and Codes of Ethics may be ones relating specifically to the field of Public Relations and/or a specific business organisation/section. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Use correct business protocol. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Titles used by people attending functions and meetings are correctly used in accordance with international standards. 
    ASSESSMENT CRITERION RANGE 
    Included but not limited to official forms of address, name tags, place cards, letters, invitations.
     

    ASSESSMENT CRITERION 2 
    2. Greetings and introductions are performed according to international practice. 

    ASSESSMENT CRITERION 3 
    3. Logistics for VIPs is arranged according to status. 
    ASSESSMENT CRITERION RANGE 
    Included but not limited to: table plan, transport, accommodation, reception, security.
     

    ASSESSMENT CRITERION 4 
    4. National Symbols are known and correctly and appropriately used at functions. 

    SPECIFIC OUTCOME 2 
    Behave in a professional manner. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The concept of a Code of Conduct is explained with reference to the role of a code in a business environment. 

    ASSESSMENT CRITERION 2 
    2. The Code of Conduct of the organisation is understood and applied in all business-related interactions. 

    ASSESSMENT CRITERION 3 
    3. The Code of Conduct of a professional Public Relations body/organisation is compared to that of a business organisation and an indication is given of any apparent differences. 

    ASSESSMENT CRITERION 4 
    4. The Dress Code of the organisation is understood and applied at all times. 

    SPECIFIC OUTCOME 3 
    Understand the role of business ethics. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The role of the South African Constitution in defining the source of ethics for South African society is explained in the context of the business environment. 

    ASSESSMENT CRITERION 2 
    2. The main principles of Business ethics are listed with examples. 

    ASSESSMENT CRITERION 3 
    3. The Code of Ethics of an organisation is explained in terms of the operations of the organisation. 

    ASSESSMENT CRITERION 4 
    4. The relationship between ethics and generally accepted Codes of Conduct is explained for the Public Relations sector. 

    ASSESSMENT CRITERION 5 
    5. The importance of a Code of Ethics for Public Relations Practitioners is explained with examples of the benefits of ethical behaviour. 

    ASSESSMENT CRITERION 6 
    6. The impact of unethical behaviour is explained in terms of its effect on the organisation and its staff. 
    ASSESSMENT CRITERION RANGE 
    Integrity, Loyalty, Optimism, Humility, Diligence, Discipline, Conviction.
     

    SPECIFIC OUTCOME 4 
    Identify and describe the role of professional bodies and/or associations or regulatory authorities. 
    OUTCOME NOTES 
    Identify and describe the role of professional bodies and/or associations or regulatory authorities in the Public Relations field. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. The differences between a professional association, a trade union and a regulatory body are explained in terms of their functions and authority. 

    ASSESSMENT CRITERION 2 
    2. The reasons for the existence of professional bodies, associations and regulatory authorities within the field of Public Relations are explained in the context of the roles that they play. 

    ASSESSMENT CRITERION 3 
    3. The professional bodies, associations or regulatory authorities are identified for the Public Relations field and for the economic sector of a specific organisation. 

    ASSESSMENT CRITERION 4 
    4. The benefits of belonging to a selected professional body or association, trade union or regulatory authority within the sector are outlined from the perspective of both the organisation and the individual. 

    ASSESSMENT CRITERION 5 
    5. Information about two of the professional bodies or associations or trade unions authorities is accessed from their website or their publications with a view to deciding on possible membership. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Assessment of this Unit Standard should be contextual and practical.
  • Assessors must be registered as an assessor with the Services ETQA or an ETQA that represents the sector in which the learner is employed and which has a Memorandum of Understanding with the Services SETA ETQA.
  • Moderators must be registered as assessors with the Services ETQA, or with an ETQA that has a Memorandum of Understanding with the Services SETA ETQA.
  • The mechanisms and requirements for moderation should be applied in accordance with the requirements of the relevant ETQA.
  • Assessment should include both formative and summative assessment.
  • Training providers must be accredited by the Services ETQA or with an ETQA that has a Memorandum of Understanding with the Services SETA ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Codes of Conduct and Codes of Ethics relating to Public Relations and a specific business sector
  • The SA Constitution
  • Protocol relating to government, religious groups, royalty, foreign affairs
  • Introduction of people to each other and forms of greeting
  • Dress related to type of occasion e.g. black tie, semi-formal, etc. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying & solving problems in which responses display that responsible decisions using critical and creative thinking have been made. When solving problems related to Logistics for Public Relations events. 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organization, community. When working with others in the planning and execution of Public relations events. 

    UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one`s activities responsibly and effectively. When dressing correctly for the occasion and having the necessary documents, materials ready for a Public Relations event. 

    UNIT STANDARD CCFO COLLECTING 
    Collecting, analyzing, organizing and critically evaluating information. When arranging a Public Relations event and deciding on seating at functions, invitations, use of national symbols, etc. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion. In greeting people, sending out invitations, seating plans, name cards, etc. 

    UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively and critically, showing responsibility towards the environment and health of others. When using technology to write and print invitations, place cards, seating plans, etc. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrating an understanding of the world as a set of related systems by recognizing that problem-solving contexts do not exist in isolation. When realising that incorrect protocol or inappropriate dress and/or behaviour can have a detrimental effect on the image of the organisation and vice versa. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Contributing to the full personal development of each learner and the social and economic development of the society at large, by making it the underlying intention of any programme of learning to make an individual aware of the importance of:

    a. Participating as responsible citizens in the life of local, national and global communities;
    b. Being culturally and aesthetically sensitive across a range of social contexts; Through developing correct styles of dress and behaviour and taking note of the needs of divergent groups of people in terms of race, religion, sex, social status, etc.

    Through developing correct styles of dress and behaviour and taking note of the needs of divergent groups of people in terms of race, religion, sex, social status, etc. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This Unit Standard has been replaced by Unit Standard 335835 which is "Adhere to professional conduct and business ethics", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67461   Further Education and Training Certificate: Event Support  Level 4  NQF Level 04  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.