SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Manage research projects

SAQA US ID	UNIT STANDARD TITLE
10085	Manage research projects
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	30
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2005-09-13	2008-09-13	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2009-09-13		2012-09-13

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Managing field work

Managing data processing

Managing data capture

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification, will have demonstrated competency against the standards in the qualification, National Diploma in Customer Management or equivalent at NQF Level 5.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Marketing research including quantitative and qualitative research.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Manage fieldwork

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Field researchers/moderators are briefed

ASSESSMENT CRITERION 2

2. Regular meetings and report backs take place

ASSESSMENT CRITERION 3

3. Recommends solutions for obstacles within time and budget constraints

ASSESSMENT CRITERION 4

4. Progress against the plan is monitored.

SPECIFIC OUTCOME 2

Manage data processing

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Relevant Departments are briefed

ASSESSMENT CRITERION 2

2. Relevant data processing specifications are provided.

ASSESSMENT CRITERION 3

3. Recommend solutions for obstacles within time and budget constraints

ASSESSMENT CRITERION 4

4. Coding frames are checked

ASSESSMENT CRITERION 5

5. Progress against the plan is monitored.

SPECIFIC OUTCOME 3

Manage data capture

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Relevant individuals are briefed

ASSESSMENT CRITERION 2

2. Solutions for obstacles are recommended within time and budget constraints

ASSESSMENT CRITERION 3

3. Progress against the plan is monitored.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational &Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A comprehensive understanding of the processes involved in managing a research project.

A basic understanding of techniques for interpretation and analysing research data.

An all rounded and generic understanding of the industry and the product.

Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out jointly by the relevant educating and training quality assurance body (ETQA) and the services ETQA.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining marketing research requirements in an organisation.

UNIT STANDARD CCFO WORKING

Work effectively with others in order to ensure that all data processes is useful to all stakeholders.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically and constructively evaluate information so that analyses conducted are accurate and inline with organisational requirements.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when presenting data, information and conclusions to stakeholders.

UNIT STANDARD CCFO SCIENCE

Understand the world as a set of related systems where data presented impacts on the to overall success of the marketing intervention.

UNIT STANDARD CCFO DEMONSTRATING

Be culturally sensitive across a range of social contexts when transforming data strategies, so that these are appropriate and acceptable to a range of stakeholders with varying cultural backgrounds.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Elective	49055	National Certificate: Foreign Economic Representation	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2023-06-30	PSETA
Elective	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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