All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: |
Identify product features, advantages and benefits to the customer |
SAQA US ID | UNIT STANDARD TITLE | |||
10045 | Identify product features, advantages and benefits to the customer | |||
ORIGINATOR | ||||
SGB Marketing | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | ||||
- | ||||
FIELD | SUBFIELD | |||
Field 03 - Business, Commerce and Management Studies | Marketing | |||
ABET BAND | UNIT STANDARD TYPE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS |
Undefined | Regular | Level 5 | Level TBA: Pre-2009 was L5 | 10 |
REGISTRATION STATUS | REGISTRATION START DATE | REGISTRATION END DATE | SAQA DECISION NUMBER | |
Passed the End Date - Status was "Reregistered" |
2018-07-01 | 2023-06-30 | SAQA 06120/18 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2026-06-30 | 2029-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This unit standard does not replace any other unit standard and is not replaced by any other unit standard. |
PURPOSE OF THE UNIT STANDARD |
This unit standard is a core standard and forms part of the qualification, National Diploma, and is registered at Level 5 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business. The qualifying learner is capable of: |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
Learners accessing this qualification will have demonstrated competence against the standards in the National Certificate in Marketing, Marketing Communication or Marketing Research or Marketing management or Customer Management or equivalent at NQF Level 4. |
UNIT STANDARD RANGE |
Specific Outcomes and Assessment Criteria: |
SPECIFIC OUTCOME 1 |
Identify needs of the customer |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Customer needs are identified through the use of questions. |
ASSESSMENT CRITERION 2 |
2. Significant factors in relation to developing customer relationship are established and developed. |
ASSESSMENT CRITERION 3 |
3. Customer buying motives are identified to link product features, advantages and benefits to them. |
ASSESSMENT CRITERION 4 |
4. Customer needs in terms of product quality; price and usage are identified and assessed. |
SPECIFIC OUTCOME 2 |
Present features, advantages and benefits to the customer |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Presentation of the features, advantages and benefits are in accordance with customer need established. |
ASSESSMENT CRITERION 2 |
2. Credibility is established of the seller and organisation through the quality of the presentation. |
ASSESSMENT CRITERION 3 |
3. Major features of the products are established and presented that emphasise advantages and benefits in relation to identified needs. |
ASSESSMENT CRITERION 4 |
4. Customer's responsiveness to the features, advantages and benefits is assessed to evaluate their acceptance. |
SPECIFIC OUTCOME 3 |
Demonstrate features, advantages and benefits |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
1. Demonstration of features, advantages and benefits match clients needs. |
ASSESSMENT CRITERION 2 |
2. Demonstration is carried out in accordance with operating instructions and highlights product features, advantages and benefits. |
ASSESSMENT CRITERION 3 |
3. Demonstration is consistent with the sales client's needs for and uses of the product. |
UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS |
Providers offering learning towards this unit standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the Services SETA and /or by The Council of Higher Education (CHE). |
UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE |
A demonstrated understanding of:
|
Critical Cross-field Outcomes (CCFO): |
UNIT STANDARD CCFO IDENTIFYING |
UNIT STANDARD CCFO ORGANISING |
UNIT STANDARD CCFO COLLECTING |
UNIT STANDARD CCFO COMMUNICATING |
UNIT STANDARD CCFO DEMONSTRATING |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. |
QUALIFICATIONS UTILISING THIS UNIT STANDARD: |
ID | QUALIFICATION TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | STATUS | END DATE | PRIMARY OR DELEGATED QA FUNCTIONARY | |
Core | 20908 | National Diploma: Customer Management | Level 5 | NQF Level 05 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | SERVICES |
Core | 20904 | National Diploma: Marketing Communications | Level 5 | NQF Level 05 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | SERVICES |
Core | 61593 | National Diploma: Marketing Management | Level 5 | NQF Level 05 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | As per Learning Programmes recorded against this Qual |
Core | 20896 | National Diploma: Marketing Research | Level 5 | NQF Level 05 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | SERVICES |
Elective | 23433 | Further Education and Training Certificate: Micro Finance | Level 4 | Level TBA: Pre-2009 was L4 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | BANKSETA |
Elective | 61589 | National Certificate: Banking | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | As per Learning Programmes recorded against this Qual |
Elective | 96401 | National Certificate: Export Administration | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | As per Learning Programmes recorded against this Qual |
Elective | 59201 | National Certificate: Generic Management | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2023-06-30 | As per Learning Programmes recorded against this Qual |
Elective | 58977 | National Certificate: Publishing | Level 5 | Level TBA: Pre-2009 was L5 | Passed the End Date - Status was "Reregistered" |
2015-06-30 | FPMSETA |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | AAR Trading and Projects (Pty) Ltd |
2. | Advanced Assessments and Training (Pty) Ltd |
3. | AFRICAN BANK LTD |
4. | Amandla Obunye Training Academy |
5. | Assured Vocational Skills Institute (Pty) Ltd |
6. | Chartall Business College |
7. | CHARTER ACADEMY |
8. | Compuscan Academy |
9. | Cornerstone Performance Solutions (Pty) Ltd |
10. | Cornerstone Supreme ( Pty ) Ltd |
11. | Damelin (Pty) Ltd |
12. | DC Academy |
13. | EKURHULENI WEST TVET COLLEGE |
14. | Felix Risk Training Consultants |
15. | Get Ready information Services |
16. | Gigimo Tourism Academy |
17. | Jumpstart Training Institute |
18. | Legal Practice Academy |
19. | MAKHENSA GLOBAL ICT SERVICES |
20. | MAT 007 (PTY) LTD |
21. | Matibidi Raphela Investments (Pty) LTD |
22. | Novia One Group (Pty) Ltd |
23. | Octomate Education Pty Ltd |
24. | Plumb Line Risk Alignment |
25. | Production Management Institute of Southern Africa (Pty) Ltd |
26. | RIAPHATHUTSHEDZA |
27. | Riverwalk Trading 151 CC trading as Culhane Consulting |
28. | RUDO CONSULTING cc |
29. | SIGNA ACADEMY (PTY) LTD |
30. | Sinovuyolethu Trading (Pty) Ltd |
31. | South West Gauteng Tvet College |
32. | The Academy of Financial Markets |
33. | The Graduate Institute of Financial Sciences (Pty) Ltd |
34. | The Institute of Literacy Advancement |
35. | THE SHERQ CENTRE OF EXCELLENCE PTY LTD |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |