SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing and selling processes of a new venture 
SAQA US ID UNIT STANDARD TITLE
119672  Manage marketing and selling processes of a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02  7 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Implementing marketing plan
  • Negotiating a deal with a customer
  • Outlining processes and principles for completing basic quotes
  • Outlining processes and principles for completing tender documents 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in mathematical and communications literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement marketing plan. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Marketing concepts outlined in business plan are integrated into business activities and tasks and activities drawn up accordingly. 

    ASSESSMENT CRITERION 2 
    Suitable ways in which to promote product/service of new venture are determined and implemented according to marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Promotion of a product/service includes but is not limited to advertising, launches, informal selling, formal selling, and the various activities undertaken to make customers aware of a product/service.
     

    ASSESSMENT CRITERION 3 
    Selling techniques are utilised to promote product/service. 
    ASSESSMENT CRITERION RANGE 
    Selling techniques include but are not limited to establishing selling networks, the AIDA principle (Attention, Interest, Desire, Acceptance), direct selling, cold calling, principles of negotiation.
     

    ASSESSMENT CRITERION 4 
    Customer relations practices are implemented to ensure customer satisfaction. 
    ASSESSMENT CRITERION RANGE 
    Customer relations practices include but are not limited to after-sales service, customer surveys to determine levels of customer satisfaction.
     

    SPECIFIC OUTCOME 2 
    Negotiate a deal with a customer. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples. 

    ASSESSMENT CRITERION 2 
    The principles of planning for negotiations are explained and implemented according to own business context and market research. 

    ASSESSMENT CRITERION 3 
    Appropriate negotiation techniques are applied to own venture and business contexts. 

    SPECIFIC OUTCOME 3 
    Outline processes and principles for completing basic quotes. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The different types of offers are explained in relation to securing business transactions. 

    ASSESSMENT CRITERION 2 
    Principles and procedures for compiling quotes are identified and explained in relation to own business context. 
    ASSESSMENT CRITERION RANGE 
    Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes.
     

    ASSESSMENT CRITERION 3 
    Support in compiling quotes is sought where necessary in order to ensure full understanding of the criteria that apply. 

    ASSESSMENT CRITERION 4 
    The common pitfalls in quoting and order taking are explained with examples in relation to own business venture. 

    SPECIFIC OUTCOME 4 
    Outline processes and principles for completing tender documents. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Tendering principles pertaining to commercial and public tenders are explained with examples. 

    ASSESSMENT CRITERION 2 
    The risks associated with tendering are identified and basic risk management procedures are implemented according to own business context. 
    ASSESSMENT CRITERION RANGE 
    Risks pertaining to tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, technical requirements.
     

    ASSESSMENT CRITERION 3 
    The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender. 

    ASSESSMENT CRITERION 4 
    Support is sought to complete tender documents where relevant in order to ensure full understanding of tendering conditions and criteria. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Basic techniques for implementing a marketing plan
  • Basic selling skills
  • Basic principles of customer care and after-sales service
  • Basic negotiating techniques
  • Basic principles and procedures for compiling quotes
  • Basic principles and procedures for interpreting and completing tender documents
  • Basic risk management principles pertaining to quotes and tenders for new venture
  • Interpersonal and communication skills within marketing and selling context 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to determine best approaches for marketing and selling business products/services 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to implement marketing action plan 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to that sufficient time is set aside for marketing and selling activities 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate financial and related information in order to prepare for negotiations, quotations, and tenders 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile quotes, tenders, marketing and selling plans 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to gather necessary data to for input to negotiations, quotations and tenders 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that factors influencing the marketing and sales of a new venture business operations do not exist in isolation and that wider economic issues, supplier and community issues can affect operations 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by ensuring that sales and marketing practices are proactively approached within the context of economic, socio-political and community trends and developments to ensure greater sales success 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58955   National Certificate: Chemical Manufacturing  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  59015   National Certificate: Gas Installations  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  96402   National Certificate: Hot Water System Installation  Level 2  NQF Level 02  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65929   National Certificate: Waterproofing  Level 2  NQF Level 02  Reregistered  2023-06-30  CETA 
    Elective  58950   National Certificate: Gas Installations  Level 3  NQF Level 03  Reregistered  2023-06-30  CHIETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Africa International Training Facilities T/A AITF (BREDELL) (TP) 
    2. African Dream Campus 
    3. AGB MATHE BUSINESS SERVICES 
    4. Almel Training 
    5. Aranda Learnership College (Pty) Ltd 
    6. Aranda Textile Mills Pty Ltd 
    7. Assured Vocational Skills Institute (Pty) Ltd 
    8. Babina Tlou Trading and Projects cc 
    9. BELCOMEC TRAINING 
    10. Better beginning trading and projects pty ltd 
    11. BHP BILLITON ACADEMY 
    12. Bosasa Youth Development Centres (Pty) Ltd 
    13. BULL'S BUSINESS AND SKILLS TRAINING INSTITUTE 
    14. Capricorn FET College - Central Office 
    15. Capricorn TVET College 
    16. CAROLINE'S FASHION ENTERPRISE 
    17. CLEAN HEAT ENERGY SAVING SOLUTIONS (PTY) LTD 
    18. Cre8tion Projects 6 PTY LTD 
    19. D&D Lwazi Development Institute 
    20. EARTH CHILD CONSULTING (PTY) LTD 
    21. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    22. Ebotse Development and Training Centre 
    23. Eddels Shoes Pty Ltd 
    24. Ehlanzeni TVET College 
    25. Elimofo Trading& Projects 
    26. False Bay College - Westlake Campus 
    27. Glicam Trading Enterprise 
    28. Gufferty Consulting 
    29. HLUVUKA TRAINING AND CONSULTING 
    30. Hoseah Training and Manufacturing NPC 
    31. I Care Resource Centre 
    32. Ideal Method Trading & Projects 
    33. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    34. INTEGRATED ADULT TRAINING 
    35. Inyapa Vhusiku Consulting Pty Ltd 
    36. ISAZI TRAINING 
    37. Jeppe College of Commerce and Computer Studies 
    38. KHANYISA GAVU TRADING 
    39. Khwinana Holdings (Pty) Ltd 
    40. Kudis Designs and Supply 
    41. KWEM Management Solutions 
    42. Learn A Trade 
    43. Letaba TVET College 
    44. Longata Consultant 
    45. Lukhele Training and Development Solutions (Pty) Ltd 
    46. MACT BUSINESS HUB 
    47. Malkai Devrani Holding (PTY) Ltd 
    48. MARKET DEMAND TRADING 597 PTY LTD 
    49. Master Patterns by Rona 
    50. MFISA 
    51. MILNEX - BALFOUR 
    52. MLINDELA STEEL MANUFACTURING 
    53. Motheo FET College - Central Office 
    54. MOTHEO SKILLS ENTITY ( PTY) LLTD 
    55. MSOGWABA YOUTH SKILLS AND TRAINING DEVELOP 
    56. MUNICIPAL TRAINING & DEVELOPMENT INSTITUTE 
    57. NDIMASE TRADING 
    58. NELLY-SGUEEJE TRADING 
    59. New Business Initiative Management Consultancy 
    60. Phathutshedzo Connsulting Training Provider 
    61. Positive Thinking Consultants CC 
    62. PROFESSIONAL DEVELOPMENT AND TRAINING INSTITUTE (PTY) LTD 
    63. Rally Business Consulting PTY LTD 
    64. RENKALEC TRAINING CENTRE 
    65. Roll On Labels Pty Ltd 
    66. RUBICON COMMUNICATIONS 
    67. Sarva Dharma Ashram 
    68. Schoolboy Training Centre 
    69. Sefudi Business Solutions 
    70. Sekhukhune FET College - Central Office 
    71. Sew Africa Training Centre 
    72. SHEET PLASTIC MARKETING CC 
    73. Sheet Plastic Pty Ltd 
    74. Skills for All (POTCHEFSTROOM) (TP) 
    75. South Africa Advanced Skills Institute (Pty) Ltd 
    76. South African Advanced Skills Institute 
    77. SOUTHERN AFRICAN YOUTH MOVEMENT 
    78. Striving Mind Trading & Projects 
    79. SW Skills Wise (Pty) Ltd 
    80. TALENT SCULPTURE ACADEMY 
    81. THANDEKA VOCATIONAL EDUCATIONAL TRUST (PTY) LTD 
    82. The Brokers Learning Centre (Pty) Ltd 
    83. The Tailor Shop School of Tailoring and Dress Design Training Centre (Pty) Ltd 
    84. Tourism & Business Institute of Southern Africa 
    85. Trade Call Investments Apparel (Pty) LTD 
    86. True Ruby Trading 1021 cc 
    87. TRY EASY ELECTRICAL SOLUTIONS (PTY) LTD 
    88. TSEBO KITSO TRAININGS 
    89. TSHIKAMOTHA TRADING AND TRAINING 
    90. TSHIKAMOTHO TRADING & TRAINING 
    91. Tshwane North College 
    92. Tsiku Consulting (Pty) Ltd 
    93. Umbuso Training Services 
    94. Umgungundlovu FET College - Central Office 
    95. Uphiwekonke Holdings (Pty) Ltd 
    96. VEB CELE & Associates (Pty) Ltd 
    97. Vijay Bhagwan Consultancy and Solutions cc 
    98. VPK BUSINESS VENTURE C C 
    99. Wavelength T.T.I 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.